Marketer’s Summary of Influence : The Science of Persuasion
A good way to understand how people buy is by understanding Robert Cialdini’s ultimate principles of persuasion
Marketing Opinion
Blogs about Branding, Customer Acquisition & Retention Strategy
Opinion : Building a Reputation must Trump any Other Branding Efforts
If time and resources are limited, building a good brand reputation must out-bid every other branding effort.
Branding 101
Are you getting started with your branding? Read this to understand the importance of branding and get a step by step framework for creating a memorable brand.
Using Performance Max Ads to Boost your Ecommerce Strategy
An important part of any ecommerce marketing strategy is acquiring new customers by showing up at the right place and the right time. Here’s all you need to know about getting there with Performance Max or Shopping Ads on Google.
5 Customer-Centric Values for sustained success
Customer centricity can become a brand’s strongest moat. There are 5 values that every organization must have for sustained success.
How to make a feel-good e-commerce website that converts
Have you been thinking of designing a e-commerce website? Here’s how to make one that feels good and converts too!
3 Extremely Effective Ecommerce Marketing Mindsets
This article explains how to make an ecommerce marketing strategy that revolves around the customer. Explore the essential mindsets that drive success in any ecommerce business.
Using Consumer Insights to Develop Winning Products
How can we leverage user research and knowledge to understand if our product is the right fit for the market? Too many brands are based on almost no or half-baked research on their customer’s lives, pains and aspirations.
Marketing and Branding Strategy 