Born and raised in a big Indian family, I learnt to find peace and validation in the world of words. An economics graduate who started her career with companies like Credit Suisse and Citigate Dewe Rogerson, marketing came as an afterthought but felt like a no brainer. Having worked in industries like SaaS, manufacturing, advertising, travel and museums, I have both the depth and breadth of experience needed to not just understand a business, but also transform it. Since over a decade, I have had the privilege of working with ‘user-first’ brands, helping them scale and sell.

Marketing Strategy & Execution : Services

Marketing and branding decisions can get extremely confusing, especially when you’re beginning your business and don’t have a clear idea of your audience. While it might be tempting to make these decisions on the fly assuming you could change it later, the implications can be expensive and tedious. When it comes to marketing and branding, I have the experience to create the impact and craft stories that resonate with customers and convert not just into sales, but long term patronage.

Got a Question about Marketing?

Why is marketing important for a business?

Marketing is a way to spread the word about your business to potential buyers.

Marketing is the process of promoting, selling, and distributing a product or service. It helps businesses connect with their target audience and drive demand. To do it right in your budget, you need to work with people who are experienced in bringing your story and product to people who will love it. That’s where a consultant like me comes in.

What’s the best way to grow my audience organically?

Marketing is needed even if you want to grow organically.

The way to achieve organic growth is to make your website, social media and any other communication channel about your audience and their pain points. Organic ranking has become more challenging in the age of AI. But not all hope is lost. If you keep your content authentic, helpful and original, chances are that your content will help your brand grow organically.

What kind of content should I create?

The answer to this is lies in your own brand – what do you stand for, who are you talking to and how are you making their life better?

Post valuable content consistently, engage with your audience, and use hashtags or collaborations. Focus on building relationships, not just numbers.

How can I differentiate my brand in a crowded market?

Start by living and believing in the authenticity of your brand and product.

A memorable brand connects emotionally with its audience, has a clear identity, and delivers consistent value. Simplicity and authenticity are key