The job of Marketing Automation is to deliver organized, relevant, and timely content that helps your customer move to the next point in their buying journey. Through automated campaigns and sequences, content can be delivered to the customer just when they need it and will find the most value in it .

I have extensive experience in Email Marketing and Marketing Automation. I have set up nurtures for over 400,000 contacts segmented according to their buying journey.

Through testing, crisp content and understanding what value to deliver at what stage of the customer lifecycle, my email nurture campaigns have been able to consistently deliver results.

Software

• Mailchimp
• Klaviyo
• Hubspot