I say a memorable story and make it go places.
Content Strategy
As a content marketing consultant, I can tell you content is truly king. The quality of your content can define your brand’s success. Any marketing or branding success begins with a robust content plan and flourishes with smart distribution.
Through my over 10 years of experience, I have mastered the art of telling a story in a way that captivates the audience.
Brand Strategy
Building an unforgettable brand is an aspiration for most businesses. But what I know through experience is whether you work on building it or not, your customer has already built an impression of you.
A brand is not limited to the product or the company. It is a feeling, a sight, a story. It’s how people remember you. It’s the impact you make on your customers.
I specialize in consulting mid to small businesses on their brand strategy.
Customer Acquisition
We live in a world where it’s easier to reach our potential customers yet it’s never eluded us more. There are a number of ways to acquire customers. Which is the right one to begin with for you? How can you optimise the cost of acquiring a customer so that your margins are not eroded?
These are questions I have grappled with and solved many times before.My experience in what works will help you maximise and convert sales easily.
Ecommerce Marketing Strategy
Any Ecommerce Marketing strategy must look at the customer first. That’s the key to sustained, long-term e-commerce success. To increase the likelihood of a profitable customer relationship, I work with the ‘User-First’ mindset. As an e-commerce marketing consultant, I can help you build a memorable experience for your target audience.
I have extensive experience in working on platforms like Shopify and can help set up vibrant websites from the ideation to maintenance stages.
Marketing Automation
The best kind of marketing is one that helps your user move to the next stage of the buying cycle. Through curated, personalized content that has been thoughtfully chosen according to the customer’s buying cycle, your product can become an organic fit in your target user’s mind.
I have been able to deliver timely, valuable messaging that has helped users make better buying decisions.
Recommendations
A through and through team player, she is an absolute gem of a person and is a true asset for any organisation that she works with. She is one former colleague that I would always be happy to work, with again.
-Renuka Shahane
I had the privilege of working with Reshma as a fellow leader. Not only is she a versatile marketing professional with immaculate conceptualizing capabilities but she also comes with a beautiful mind that challenges the status quo with benevolence and humility. She makes it so “easy to work with” her, for one and all. An underrated but a valuable skill to have.
A great Conversationalist, Instinctive Innovator, Empathetic Marketer, Courageous Speaker and a Humane Colleague.
-Shrinivas Prabhu
Reshma did not disappoint, and brought a level of energy, dedication and experience that we needed and propelled the company forward. I would look to Reshma to figure out what a company needs through Marketing, and lead it. I then suggest you support her and otherwise get out of the way while the results come in.
– Keith Hagen
Reshma’s contribution to the successful launch of our brand, Mila & Moo, has been vital, and she is an integral part of our team. Her expertise in strategic marketing and strategy development enabled her to create a strong brand identity that resonates with our target audience. Reshma consistently demonstrates an exceptional understanding of market trends and customer needs, and her ability to develop and execute effective marketing strategies that drive business growth is outstanding. Her leadership, strong communication skills, and dedication to going above and beyond make her an invaluable team member, ensuring the organization’s success.
-Nikunj Patel
industries i have experience in
I have experience in both D2C and Marketplace Branding and Advertising. I have worked on promotion of products like cookware, furnishings, toys and coffee.
From expanding brand recall to lead generation, I have worked with brands like Dale Carnegie and Walchand Plus. I also have experience in handling content strategy, marketing automation, event planning, and branding in the L&D space
In the travel industry, I have been involved in creating content and managing social media. I also have experience in on-page SEO strategy in this space.
I have worked on Advertising, Social Media, and Content Planning for a number of manufacturing companies. I have also helped companies set up their marketing structure from building a team to branding strategy.
I helped with the merchandizing and marketing of one of the largest private museums in India, Abhay Prabhavna. I worked on the strategy and go-to-market promotions at the museum.
Marketing and Branding Strategy 