MARKETING AND BRANDING CONSULTING FAQs

What does a Marketing and Branding Consultant do?

Think of your product or service as if it is a fashion model. A marketing and branding consultant provides the styling that’s needed to make the model look runway-worthy.

You need a branding and marketing consultant at various stages of your business.

• Set-up Stage – A marketing and branding consultant will help you build your brand story, understand your target audience, build your channels, and align your marketing strategy to your business goals
• Scaling Stage – A Marketing and Branding consultant will help to improve your online revenue and presence through targeted advertising, branded content that is buying-cycle optimized

Do small businesses need marketing and branding strategy?

They don’t need it if they want to remain small. To build a business based just on good product is like nurturing a tree just to see one fruit ripen. With the right branding and marketing strategy, a small business can expand its reach, sell more and make a place in its customers’ hearts.

Is it expensive to hire a marketing and branding consultant?

The other alternative is to hire an in-house expert! If you’re looking for ways to improve your messaging, reach the right people and convert more, hiring a marketing consultant is completely worth it. The fees for branding and marketing consultants depend on the depth of their expertise and experience.

You will find that many marketing consultants will be willing to reduce their charges for a meaningful, exciting long term project.

Where should I start marketing my business?

Start with understanding your audience and crafting a clear message. Optimize your website content for your audience and include all the information they would need for your product. Make sure that your website is easy to navigate and understand.Then use free or low-cost tools like social media and email to spread the word.

How do I market my business with no budget?

If you are low on budget, leverage your network, build a social media presence, and use content marketing. Referrals, local events, and online communities help too. Talk about your business often, consistently and in a way that is easy to understand for your potential audience. Platforms like LinkedIn, Reddit and Instagram offer opportunity to connect with your potential audience for free.

How do I get my first customers?

Focus on solving a specific problem and spread the word through social media, referrals, and partnerships. Offer value and build credibility.