The key to a successful content strategy is to not just align it with your business goals but also to map it to the customer’s journey in the buying cycle.

Through my over 15 years of experience in Content Marketing for industries like travel, luxury, e-commerce, and SaaS, I have worked on creating, distributing, and promoting content for over 20 brands. The one thing that I found was the key to a good content plan is understanding the type of messaging that works at each level of customer engagement.

The same customer might react to different types and formats of content at different levels of their buying journey. Leveraging clever, crisp, and interesting messaging to help your customer build trust, affinity, and advocacy for your brand is an art that I have practiced over millions of words.

Here is how I can help your company –

• Create a Content Marketing Strategy across Channels
• Create Customer Value through Good Quality Content
• Create a monthly, Yearly Plan Aligned with Your Business Objectives and Customer Profile

Think AI can do the job? There’s skill required there as well!

In the world of smart AI writing tools, it might be easy to generate generic content but if you want to create an impact on humans, you will need human intervention in your content.

• I can help curate impactful content by combining smart AI prompts and my years of editing experience
• I can work on a content plan that curates content to meet business goals
• I can ideate on video content by working on concept, script and editing

Content Samples

The Great Rann of Kutch – This is an article I wrote for a travel itinerary company, based on my travel to the grand white desert of India.

5 TIPS TO HELP YOU CHOOSE THE BEST KADHAI OR WOK FOR YOUR KITCHEN : This is one of the articles I wrote for Stahl Cookware.

How can employers close the gender pay gap? : This is an article I ghost-wrote for Pallavi Jha, MD & CEO for Dale Carnegie India.

This book based on Best Practices in Employee Experience was written entirely by me within the first few months of joining Dale Carnegie India as Marketing Manager