Marketing Opinion
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A good way to understand how people buy is by understanding Robert Cialdini’s ultimate principles of persuasion
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If time and resources are limited, building a good brand reputation must out-bid every other branding effort.
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Are you getting started with your branding? Read this to understand the importance of branding and get a step by step framework for creating a memorable brand.
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An important part of any ecommerce marketing strategy is acquiring new customers by showing up at the right place and the right time. Here’s all you need to know about getting there with Performance Max or Shopping Ads on Google.
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Customer centricity can become a brand’s strongest moat. There are 5 values that every organization must have for sustained success.
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Have you been thinking of designing a e-commerce website? Here’s how to make one that feels good and converts too!
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This article explains how to make an ecommerce marketing strategy that revolves around the customer. Explore the essential mindsets that drive success in any ecommerce business.
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How can we leverage user research and knowledge to understand if our product is the right fit for the market? Too many brands are based on almost no or half-baked research on their customer’s lives, pains and aspirations.
Marketing and Branding Strategy 